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1-2 of 2 results for Author: cees bm van riel (sorted by Publication Date, showing all)
  1. The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    By Cees B.M. Van Riel

    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

    Published March 27th 2012 by Routledge

  2. Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    By van Riel Cees, Cees B.M. Van Riel, Charles J. Fombrun, Charles J. Fombrun

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key...

    Published February 27th 2007 by Routledge

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