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1. Gender, Culture, and Consumer Behavior

   Edited by Cele C. Otnes, Linda Tuncay Zayer

   This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

   Published March 20th 2012 by Routledge
2. Contemporary Consumption Rituals

   A Research Anthology

   Edited by Cele C. Otnes, Tina M. Lowrey

   Series: Marketing and Consumer Psychology Series

   Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the...

   Published September 30th 2003 by Psychology Press