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1-4 of 4 results for Author: charles dennis (sorted by Publication Date, showing all)
  1. Foundations of Evolutionary Psychology

    2nd Edition

    Edited by Charles Crawford, Dennis Krebs

    Evolutionary psychology is concerned with the adaptive problems early humans faced in ancestral human environments, the nature of the psychological mechanisms natural selection shaped to deal with those ancient problems, and the ability of the resulting evolved psychological mechanisms to deal with...

    Published March 17th 2008 by Psychology Press

  2. Marketing the e-Business

    2nd Edition

    By Lisa Harris, Charles Dennis

    Series: Routledge eBusiness

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and...

    Published December 12th 2007 by Routledge

  3. e-Retailing

    By Charles Dennis, Tino Fenech, Bill Merrilees

    Series: Routledge eBusiness

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that...

    Published August 25th 2004 by Routledge

  4. Marketing the e-Business

    By Charles Dennis, Lisa Harris

    Series: Routledge eBusiness

    Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date...

    Published September 4th 2002 by Routledge

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