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  1. Essentials of Corporate Communication

    Implementing Practices for Effective Reputation Management

    By van Riel Cees, Cees B.M. Van Riel, Charles J. Fombrun, Charles J. Fombrun

    This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key...

    Published February 27th 2007 by Routledge

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