An Isocratean Model
This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....
Published October 16th 2012 by Routledge
Multimedia Writing for Public Relations, Advertising, and More, 3rd Edition
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and...
Published July 20th 2011 by Routledge