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1-2 of 2 results for Author: charles marsh (sorted by Publication Date, showing all)
  1. Classical Rhetoric and Modern Public Relations

    An Isocratean Model

    By Charles Marsh

    Series: Routledge Research in Public Relations

    This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

    Published October 16th 2012 by Routledge

  2. Strategic Writing

    Multimedia Writing for Public Relations, Advertising, and More, 3rd Edition

    By Charles Marsh, David W. Guth, Bonnie Poovey Short

    In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and...

    Published July 20th 2011 by Routledge

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