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  1. Global political marketing

    Edited by Jennifer Lees-Marshment, Chris Rudd, Jesper Stromback

    Series: Routledge Research in Political Communication

    There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and...

    Published September 14th 2011 by Routledge

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