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  1. The Experience of Thinking

    How the Fluency of Mental Processes Influences Cognition and Behaviour

    Edited by Christian Unkelbach, Rainer Greifeneder

    When retrieving a quote from memory, evaluating a testimony’s truthfulness, or deciding which products to buy, people experience immediate feelings of ease or difficulty, of fluency or disfluency. Such "experiences of thinking" occur with every cognitive process, including perceiving, processing,...

    Published November 29th 2012 by Psychology Press

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