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  1. Critical Marketing

    By Pauline Maclaran, Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Miriam Caterall

    Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective...

    Published May 31st 2007 by Routledge

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