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  1. Political Marketing in Retrospective and Prospective

    Edited by Christine B. Williams, Bruce I. Newman

    Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within...

    Published December 6th 2012 by Routledge

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