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1-1 of 1 results for Author: chung hyun kim (sorted by Publication Date, showing all)
  1. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 25th 2012 by Psychology Press

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