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The Globalization of Advertising

Agencies, Cities and Spaces of Creativity

By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

Series: Routledge Studies in Human Geography

The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

Published December 6th 2010 by Routledge

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