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  1. The Globalization of Advertising

    Agencies, Cities and Spaces of Creativity

    By James R. Faulconbridge, Peter Taylor, Corinne Nativel, Jonathan Beaverstock

    Series: Routledge Studies in Human Geography

    The role of advertising in everyday life and as a major employer in post-industrial economies is intimately bound up with processes of contemporary globalization. At centre of the advertising industry are the global advertising agencies which have an important role in developing global brands both...

    Published December 7th 2010 by Routledge

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