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1. Handbook of Consumer Psychology

   Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

   Series: Marketing and Consumer Psychology Series

   This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

   Published February 7th 2008 by Psychology Press
2. Online Consumer Psychology

   Understanding and Influencing Consumer Behavior in the Virtual World

   Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

   Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

   Published January 12th 2005 by Psychology Press
3. Diversity in Advertising

   Broadening the Scope of Research Directions

   Edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt

   This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

   Published February 22nd 2004 by Psychology Press