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1. The Why of Consumption

   Contemporary Perspectives on Consumer Motives, Goals and Desires

   Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

   Series: Routledge Interpretive Marketing Research

   This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

   Published April 16th 2003 by Routledge