Skip to Content

Book Search

1-1 of 1 results for Author: cynthia huffman (sorted by Publication Date, showing all)
  1. The Why of Consumption

    Contemporary Perspectives on Consumer Motives, Goals and Desires

    Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

    Series: Routledge Interpretive Marketing Research

    This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

    Published April 17th 2003 by Routledge

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: