A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...
Published September 12th 2014 by Psychology Press
Clinial and Theoretical Studies
The analytic literature has heretofore been silent about the issues inherent in the nuclear threat. As a groundbreaking exploration of new psychological terrain, Psychoanalysis and the Nuclear Threat will function as a source book for what, it is hoped, will be the continuing effort of...
Published January 1st 1989 by Routledge