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1. The Essentials of Marketing Research

   3rd Edition

   By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon

   Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

   Published October 17th 2012 by Routledge
2. Managing Your Recovery from Addiction

   A Guide for Executives, Senior Managers, and Other Professionals

   By David F O'Connell, Bruce Carruth, Deborah Bevvino

   Learn how to get sober—and stay that wayGetting and staying sober provides a special set of challenges for professional people—physicians, lawyers, corporate CEOs, accountants, and others—who drive themselves to achieve and succeed in high-pressure surroundings. Managing Your...

   Published March 4th 2007 by Routledge
3. Marketing Research

   Text and Cases, 2nd Edition

   By Bruce Wrenn, Robert E. Stevens, David L. Loudon

   Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second...

   Published September 11th 2006 by Routledge
4. Concise Encyclopedia of Church and Religious Organization Marketing

   By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

   Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

   Published January 17th 2006 by Routledge
5. The Marketing Research Guide, Second Edition

   By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

   Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

   Published October 27th 2005 by Routledge
6. Marketing Management

   Text and Cases

   By Robert E Stevens, David L Loudon, Bruce Wrenn

   Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...

   Published October 13th 2004 by Routledge
7. HIV and Social Work

   A Practitioner's Guide

   By R Dennis Shelby, David M Aronstein, Bruce J Thompson

   As HIV/AIDS continue to plague societies around the world, more and more social workers encounter HIV-infected individuals and their families and friends who are searching for help and support. In HIV and Social Work: A Practitioner's Guide, experienced social workers share their practice wisdom,...

   Published February 28th 1998 by Routledge
8. Autobiographical Memory

   Theoretical and Applied Perspectives

   Edited by Charles P. Thompson, Douglas J. Herrmann, Darryl Bruce, J. Don Read, David G. Payne

   The organization of the first Society for Applied Research in Memory and Cognition (SARMAC) conference centered around two specifically identifiable research topics -- autobiographical memory and eyewitness memory. These two areas -- long-time staples on the menu of investigators of memory in more...

   Published November 30th 1997 by Psychology Press
9. Eyewitness Memory

   Theoretical and Applied Perspectives

   Edited by Charles P. Thompson, Douglas J. Herrmann, J. Don Read, Darryl Bruce, David G. Payne

   The organization of the first Society for Applied Research in Memory and Cognition (SARMAC) conference centered around two specifically identifiable research topics -- autobiographical memory and eyewitness memory. These two areas -- long-time staples on the menu of investigators of memory in more...

   Published November 30th 1997 by Psychology Press