Text and Cases
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...
Published April 18th 2006 by Routledge
A New Power in Transatlantic Security
This authoritative volume assesses how the recently democratized political system in Poland is adapting to the challenges posed by the country's adhesion to NATO which it joined in 1999. The contributors analyse Poland's performance as a newcomer....
Published June 1st 2003 by Routledge