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  1. Marketing Research

    Edited by David F. Birks, Tim Macer

    Series: Critical Perspectives on Business and Management

    The essence of successful and sustainable marketing practice is founded on an understanding of existing and potential consumers. As marketing has grown around this principle, so the subdiscipline—and industry—of marketing research has flourished. This new four-volume collection in the Routledge...

    Published December 10th 2008 by Routledge

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