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1-7 of 7 results for Author: david giles (sorted by Publication Date, showing all)
  1. Advanced Research Methods in Psychology

    By David Giles

    How do you perform a MANOVA? What is grounded theory? How do you draw up a repertory grid? These, and many other questions are addressed in this wide-ranging handbook of methods and analytic techniques which uniquely covers both quantitative and qualitative methods.Based on a broad survey of...

    Published August 15th 2014 by Routledge

  2. Handbook of Empirical Economics and Finance

    Edited by Aman Ullah, David E. A. Giles

    Series: Statistics: A Series of Textbooks and Monographs

    Handbook of Empirical Economics and Finance explores the latest developments in the analysis and modeling of economic and financial data. Well-recognized econometric experts discuss the rapidly growing research in economics and finance and offer insight on the future direction of these fields....

    Published December 20th 2010 by Chapman and Hall/CRC

  3. Pharmaceuticals-Where's the Brand Logic?

    Branding Lessons and Strategy

    By Giles David Moss

    Insights and analysis that challenge current thought on consumer branding theory and strategy Pharmaceutical companies need to go beyond simply relying on strong sales forces and innovative research and development to succeed. Effective branding strategy is essential. Pharmaceuticals—Where&...

    Published June 7th 2007 by CRC Press

  4. Computer-Aided Econometrics

    Edited by David E. A. Giles

    Emphasizing the impact of computer software and computational technology on econometric theory and development, this text presents recent advances in the application of computerized tools to econometric techniques and practices—focusing on current innovations in Monte Carlo simulation,...

    Published June 18th 2003 by CRC Press

  5. Media Psychology

    By David Giles

    Media Psychology examines the impact that 21st century media use has on human behavior, from teenage crushes on pop stars to soap fandom in adulthood. It brings together North American communication research with European media research in a variety of disciplines--psychology, sociology,...

    Published February 1st 2003 by Routledge

  6. Technology of Plastics Packaging for the Consumer Market

    Edited by Geoff A. Giles, David R Bain

    Series: Sheffield Packaging Technology

    Plastics packaging plays an increasing role in marketing, conveying, and protecting products in the fast moving consumer goods market. It continues to overtake conventional packaging, as it offers product developers easy moldability, as well as squeezability. New closure systems for flexible...

    Published February 12th 2001 by Blackwell

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