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1-10 of 21 results for Author: david l loudon (sorted by Publication Date, showing all)

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  1. Strategic Planning for Collegiate Athletics

    By William Winston, Robert E Stevens, David L Loudon, R Henry Migliore, Deborah A Yow, William W Bowden

    Comprehensive and concise, Strategic Planning for Collegiate Athletics offers a step-by-step approach to planning and managing successful athletic programs. For athletic administrators at the collegiate level (and those in high school or recreational programs), this valuable resource will help you...

    Published October 7th 2013 by Routledge

  2. Strategic Planning for Not-for-Profit Organizations

    By William Winston, Robert E Stevens, David L Loudon, R Henry Migliore, Stanley G Williamson

    Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing...

    Published June 16th 2013 by Routledge

  3. Strategic Planning for Private Higher Education

    By Robert E Stevens, David L Loudon, Kenneth W Oosting, R Henry Migliore, Carle M Hunt

    With Strategic Planning for Private Higher Education you will improve your effectiveness in strategic planning to ensure the growth, success, and viability of your institution. The book’s emphasis on tested techniques and the examples from the authors’experiences in leading several private...

    Published April 14th 2013 by Routledge

  4. The Essentials of Marketing Research

    3rd Edition

    By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon

    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

    Published October 17th 2012 by Routledge

  5. Concise Encyclopedia of Investing

    By Robert E Stevens, David L Loudon, Darren W. Oglesby

    Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...

    Published November 30th 2006 by Routledge

  6. Market Opportunity Analysis

    Text and Cases

    By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

    Published April 17th 2006 by Routledge

  7. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge

  8. The Marketing Research Guide, Second Edition

    By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

    Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

    Published October 27th 2005 by Routledge

  9. Application Service Providers in Business

    By Robert E Stevens, David L Loudon, Robert Mockler, Marc Gartenfeld

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...

    Published May 25th 2005 by Routledge

  10. Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

    Published March 28th 2005 by Routledge

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