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11-16 of 16 results for Author: david l loudon (sorted by Publication Date, showing all)

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  1. Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

    Published January 13th 2003 by Routledge

  2. Doing Business in Mexico

    A Practical Guide

    By Robert E Stevens, David L Loudon, Gus Gordon, Thurmon Williams

    Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and...

    Published January 23rd 2002 by Routledge

  3. Organizational Behavior

    By Robert E Stevens, David L Loudon, O. Jeff Harris, Jr, Sandra J Hartman

    Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and...

    Published October 24th 2001 by Routledge

  4. Church Wake-Up Call

    A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

    By William Benke, Le Etta Benke, Robert E Stevens, David L Loudon

    Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values,...

    Published February 20th 2001 by Routledge

  5. Stress in College Athletics

    Causes, Consequences, Coping

    By Robert E Stevens, David L Loudon, Deborah A Yow, William W Bowden, James H Humphrey

    Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student...

    Published May 25th 2000 by Routledge

  6. Marketing for Churches and Ministries

    By William Winston, Robert E Stevens, David L Loudon

    This comprehensive new book is the first guide to applications in marketing concepts in church and ministry services. Demonstrations of marketing concepts and techniques for effectively meeting the needs of constituents dispel any negative connotations about marketing religious organizations....

    Published May 29th 1996 by Routledge

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