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1-2 of 2 results for Author: david midgley (sorted by Publication Date, showing all)
  1. Innovation and New Product Marketing (RLE Marketing)

    By David F. Midgley

    Series: Routledge Library Editions: Marketing

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product...

    Published August 22nd 2014 by Routledge

  2. The Essential Mary Midgley

    Edited by David Midgley

    Feared and admired in equal measure, Mary Midgley has carefully yet profoundly challenged many of the scientific and moral orthodoxies of the twentieth century. The Essential Mary Midgley collects for the first time the very best of this famous philosopher's work, described by the Financial Times...

    Published May 26th 2005 by Routledge

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