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  1. Managerial Economics, Second Edition

    A Strategic Approach

    By Robert Waschik, Tim Fisher, David Prentice

    Traditional microeconomic theory has much to offer a manager. It suggests ways to increase profits by setting prices and packaging services, using advertising to increase demand and shows how internet auction sites like eBay affect competition and profitability. By using game theory to present and...

    Published March 22nd 2010 by Routledge

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