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  1. Agenda Setting

    Readings on Media, Public Opinion, and Policymaking

    Edited by David Protess, Maxwell E. McCombs

    Series: Routledge Communication Series

    The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal...

    Published May 31st 1991 by Routledge

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