Linking Theory and Practice, 4th Edition
To Be Published March 15th 2015 by Routledge
Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...
Published October 18th 2012 by Routledge
Pedagogy and practice
The Guided Reader for Secondary English draws on extracts from the published work of some of the most influential education writers to provide insight, guidance and clarity about key issues affecting Secondary English teachers. The book brings together key extracts from classic and contemporary...
Published July 13th 2012 by Routledge
Towards a Strategy for Cyberpower
Series: Adelphi series
The major aim of Cyberspace and the State is to provide conceptual orientation on the new strategic environment of the Information Age. It seeks to restore the equilibrium of policy-makers which has been disturbed by recent cyber scares, as well as to bring clarity to academic debate on the subject...
Published November 16th 2011 by Routledge
The Centrality of Language in Learning
What is the role of the individual school 'subject' and 'subject teacher' within school? Is it to teach a set of core subject knowledge, skills and understanding in a way that remains faithful to long-standing subject cultures and pedagogies? Or is there another way to consider how the curriculum...
Published October 22nd 2010 by Routledge
Linking Theory and Practice, 3rd Edition
Now in an updated third edition, English Teaching in the Secondary School is a comprehensive guide to the theory and practice of teaching English. Presenting an informed view of current educational policy, the authors provide advice to help students creatively and independently interpret government...
Published November 11th 2009 by Routledge
How Governments Can Learn from Experience
This book provides a fresh look at the process by which governments hold themselves accountable to their citizens for performance. Unlike the plethora of other books in the field, it examines all aspects of the Performance Management and Budgeting issue, not only from the federal, state, and local...
Published December 15th 2007 by Routledge
Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...
Published December 1st 2006 by Routledge
Text and Cases
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...
Published April 18th 2006 by Routledge
Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...
Published January 18th 2006 by Routledge