Text and Cases
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...
Published April 17th 2006 by Routledge
Discover the marketing basics to draw new membersand more fundsto your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...
Published January 17th 2006 by Routledge
Get the tools you need for effective market researchincluding Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...
Published October 27th 2005 by Routledge
Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...
Published May 25th 2005 by Routledge
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...
Published March 28th 2005 by Routledge
Text and Cases
Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...
Published October 13th 2004 by Routledge
Linking Theory and Practice, 2nd Edition
Presenting an informed view of current educational policy, this text encourages students of secondary English to take a creative and independent interpretation of government initiatives in order to achieve effective teaching practice. It provides a good balance of theoretical material with...
Published June 23rd 2004 by David Fulton Publishers
Innovative and Creative Approaches
At a time when school-based English is in danger of becoming reductive and mechanistic, the authors of this book reconsider the fundamental philosophy of English teaching, evaluate current practice and offer a practical framework for new approaches to teaching this important subject. The authors...
Published May 26th 2004 by Routledge
A Guide to Developing a Strategic Marketing Plan
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...
Published January 12th 2003 by Routledge
A Practical Guide
Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and...
Published January 22nd 2002 by Routledge