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11-20 of 31 results for Author: david stevens (sorted by Publication Date, showing all)

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  1. Concise Encyclopedia of Investing

    By Robert E Stevens, David L Loudon, Darren W. Oglesby

    Practical information for investing newcomers!Have you wanted to seriously begin investing but are wary because of confusing and complicated terminology and concepts? Then the Concise Encyclopedia of Investing is for you. This A-to-Z reference provides clear, concise explanations of basic as...

    Published November 30th 2006 by Routledge

  2. Market Opportunity Analysis

    Text and Cases

    By Robert E Stevens, David L Loudon, Philip K Sherwood, John Paul Dunn

    The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product’s marketabilityMarket Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new...

    Published April 17th 2006 by Routledge

  3. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge

  4. The Marketing Research Guide, Second Edition

    By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

    Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

    Published October 27th 2005 by Routledge

  5. Application Service Providers in Business

    By Robert E Stevens, David L Loudon, Robert Mockler, Marc Gartenfeld

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...

    Published May 25th 2005 by Routledge

  6. Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

    Published March 28th 2005 by Routledge

  7. Marketing Management

    Text and Cases

    By Robert E Stevens, David L Loudon, Bruce Wrenn

    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...

    Published October 13th 2004 by Routledge

  8. English Teaching in the Secondary School 2/e

    Linking Theory and Practice, 2nd Edition

    By Mike Fleming, David Stevens

    Presenting an informed view of current educational policy, this text encourages students of secondary English to take a creative and independent interpretation of government initiatives in order to achieve effective teaching practice. It provides a good balance of theoretical material with...

    Published June 23rd 2004 by David Fulton Publishers

  9. The Art of Teaching Secondary English

    Innovative and Creative Approaches

    By Nicholas McGuinn, David Stevens

    At a time when school-based English is in danger of becoming reductive and mechanistic, the authors of this book reconsider the fundamental philosophy of English teaching, evaluate current practice and offer a practical framework for new approaches to teaching this important subject. The authors...

    Published May 26th 2004 by Routledge

  10. Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

    Published January 12th 2003 by Routledge

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