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11-20 of 28 results for Author: david stevens (sorted by Publication Date, showing all)

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  1. The Marketing Research Guide, Second Edition

    By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

    Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

    Published October 27th 2005 by Routledge

  2. Application Service Providers in Business

    By Robert E Stevens, David L Loudon, Robert Mockler, Marc Gartenfeld

    Learn how to use Application Service Providers to enhance the future of your business!Application Service Providers in Business is a comprehensive analysis of the present ASP model and its place in business today. Business success in today’s information-intensive marketplace depends on a...

    Published May 25th 2005 by Routledge

  3. Concise Encyclopedia of Advertising

    By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

    At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

    Published March 28th 2005 by Routledge

  4. Marketing Management

    Text and Cases

    By Robert E Stevens, David L Loudon, Bruce Wrenn

    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...

    Published October 13th 2004 by Routledge

  5. English Teaching in the Secondary School 2/e

    Linking Theory and Practice, 2nd Edition

    By Mike Fleming, David Stevens

    Presenting an informed view of current educational policy, this text encourages students of secondary English to take a creative and independent interpretation of government initiatives in order to achieve effective teaching practice. It provides a good balance of theoretical material with...

    Published June 23rd 2004 by David Fulton Publishers

  6. The Art of Teaching Secondary English

    Innovative and Creative Approaches

    By Nicholas McGuinn, David Stevens

    At a time when school-based English is in danger of becoming reductive and mechanistic, the authors of this book reconsider the fundamental philosophy of English teaching, evaluate current practice and offer a practical framework for new approaches to teaching this important subject. The authors...

    Published May 26th 2004 by Routledge

  7. Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

    Published January 12th 2003 by Routledge

  8. Doing Business in Mexico

    A Practical Guide

    By Robert E Stevens, David L Loudon, Gus Gordon, Thurmon Williams

    Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and...

    Published January 22nd 2002 by Routledge

  9. Organizational Behavior

    By Robert E Stevens, David L Loudon, O. Jeff Harris, Jr, Sandra J Hartman

    Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and...

    Published October 23rd 2001 by Routledge

  10. Meeting the Standards in Secondary English

    A Guide to the ITT NC

    By Michael Fleming, Frank Hardman, David Stevens, John Williamson

    Meeting the Standards in Secondary English provides detailed subject knowledge, including the detailed pedagogical knowledge needed to teach English in secondary schools, support activities for work in schools and self-study and information on professional development for secondary schools.This...

    Published April 25th 2001 by Routledge

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