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21. Marketing Your Business

    A Guide to Developing a Strategic Marketing Plan

    By Robert E Stevens, David L Loudon, Ronald A Nykiel

    Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It...

    Published January 12th 2003 by Routledge
22. Doing Business in Mexico

    A Practical Guide

    By Robert E Stevens, David L Loudon, Gus Gordon, Thurmon Williams

    Learn what you need to know to conduct successful business in Mexico!This book is a primer on all aspects of doing business in Mexico, with practical examples that illustrate the risks and benefits of Mexican business operations. It provides the basic knowledge that all prospective investors and...

    Published January 22nd 2002 by Routledge
23. Organizational Behavior

    By Robert E Stevens, David L Loudon, O. Jeff Harris, Jr, Sandra J Hartman

    Develop effective management skills with up-to-date theory and research!An effective understanding of workplace behavior requires a solid grounding in both principles and practice. Organizational Behavior provides both. This comprehensive textbook uses realistic case examples, self-tests, and...

    Published October 23rd 2001 by Routledge
24. Meeting the Standards in Secondary English

    A Guide to the ITT NC

    By Michael Fleming, Frank Hardman, David Stevens, John Williamson

    Meeting the Standards in Secondary English provides detailed subject knowledge, including the detailed pedagogical knowledge needed to teach English in secondary schools, support activities for work in schools and self-study and information on professional development for secondary schools.This...

    Published April 25th 2001 by Routledge
25. The Online Learning Handbook

    Developing and Using Web-based Learning

    By Jolliffe, Alan (Senior Lecturer, Virtual College Development Centre, Singapore Polytechnic), Ritter, Jonathan (Singapore Virtual College), Stevens, David

    A guide to developing Web-based learning materials. It provides advice, tools and techniques to help readers harness the potential of on-line methods of instruction and education. Taking a simple step-by-step approach, it proceeds from the basics through to operating computer-managed learning....

    Published February 28th 2001 by Routledge
26. Church Wake-Up Call

    A Ministries Management Approach That is Purpose-Oriented and Inter-Generational in Outreach

    By William Benke, Le Etta Benke, Robert E Stevens, David L Loudon

    Is your church viable in the changing marketplace of today--and tomorrow?Today's church market is comprised of four cultural paradigms--Youth, Baby Busters (Generation X), Baby Boomers, and Pre-Boomers. Each has unique characteristics in terms of attitudes, spiritual orientation, values,...

    Published February 19th 2001 by Routledge
27. Stress in College Athletics

    Causes, Consequences, Coping

    By Robert E Stevens, David L Loudon, Deborah A Yow, William W Bowden, James H Humphrey

    Stress in College Athletics: Causes, Consequences, Coping addresses the causes and consequences of stress in college sports and offers effective coping mechanisms that will help individuals understand and control stressors and emotions in their environment. Athletic administrators, coaches, student...

    Published May 24th 2000 by Routledge
28. Evaluating a Course

    By Forsyth, Ian (Senior Education Officer, New South Wales, Australia and Former Senior Lecturer and Media Specialist, Singapore Polytechnic, Singapore), Jolliffe, Alan (Senior Lecturer in Education and Staff Development, Singapore Polytechnic, Singapore), Stevens, David

    This practical guide demonstrates the place of different types of assessment in education. There are tables, charts, figures and practical tips to help make course evaluation easier. This edition includes information on using the Internet as part of a course....

    Published January 31st 1999 by Routledge
29. Planning a Course

    By Forsyth, Ian (Senior Education Officer, New South Wales, Australia and Former Senior Lecturer and Media Specialist, Singapore Polytechnic, Singapore), Jolliffe, Alan (Senior Lecturer in Education and Staff Development, Singapore Polytechnic, Singapore), Stevens, David

    This practical guide demonstrates how to plan a new course or overhaul a current one. There are practical tips to help make planning easier. This edition includes information on using the Internet as part of a course....

    Published January 31st 1999 by Routledge
30. Delivering a Course

    Practical Strategies for Teachers, Lecturers and Trainers, 2nd Edition

    By Forsyth, Ian, Jolliffe, Alan, Stevens, David, Forsyth, Ian (Senior Education Officer, New South Wales, Australia and Former Senior Lecturer and Media Specialist, Singapore Polytechnic, Singapore), Jolliffe, Alan (Senior Lecturer in Education and Staff Development, Singapore Polytechnic, Singapore)

    This guide focuses on the problems associated with presenting material to learners. Designed to help teachers make the right decision about the presentation of course materials, it includes strategies for both groups and individuals, and advice on introducing change and coping with the unexpected....

    Published January 31st 1999 by Routledge