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1. Internet Advertising

   Theory and Research, 2nd Edition

   Edited by David W. Schumann, Esther Thorson

   Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

   Published August 15th 2012 by Psychology Press
2. Advertising and the World Wide Web

   Edited by David W. Schumann, Esther Thorson

   The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

   Published May 12th 1999 by Psychology Press
3. Advertising and the World Wide Web

   Edited by David W. Schumann, Esther Thorson

   The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very beginnings as it was represented and discussed in the pages of Advertising Age. Although there is...

   Published March 31st 1999 by Psychology Press