Book Search
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Organizational Behavior and Public Management, Third Edition, Revised and Expanded
Series: Public Administration and Public Policy
Organizational Behavior and Public Management reveals how organizational behavior enables managers to direct resources that advance the programs and policies of public and government. This edition offers a public sector perspective of core topics, such as communication, decision-making, leadership,...
Published March 2nd 1998 by CRC Press
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Attention, Attitude, and Affect in Response To Advertising
Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...
Published September 30th 1993 by Psychology Press