Its application to AIDS-Preventive Behaviour
The Theory of reasoned action explores the theory and emphirical reserach in to the factors which influence whether people engage in high-risk practices , with specific reference to AIDS education....
Published November 1st 2014 by Routledge
This new volume is the first to bring together social and organizational psychologists to explore social identity theory in organizational contexts. The chapters are wide ranging - they deal with basic social identity theory, organizational diversity, leadership, employee turnover, mergers and...
Published September 6th 2002 by Psychology Press
The Role of Norms and Group Membership
Series: Applied Social Research Series
The reasons why people do not always act in accord with their attitudes has been the focus of much social psychological research, as have the factors that account for why people change their attitudes and are persuaded by such influences as the media. There is strong support for the view that...
Published November 1st 1999 by Psychology Press