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1-5 of 5 results for Author: dejan vercic (sorted by Publication Date, showing all)
  1. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 15th 2012 by Routledge

  2. The Global Public Relations Handbook, Revised and Expanded Edition

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a...

    Published January 8th 2009 by Routledge

  3. Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

    Series: Routledge Communication Series

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and...

    Published May 27th 2008 by Routledge

  4. The Global Public Relations Handbook

    Theory, Research, and Practice

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    This handbook provides a comprehensive theoretical framework for studying and practicing public relations around the world. Organized by continent, chapters provide the history, development, and current status of the public relations industry. Contributors use the theoretical framework to present...

    Published June 19th 2003 by Routledge

  5. Perspectives on Public Relations Research

    By Danny Moss, Dejan Vercic, Gary Warnaby

    Series: Routledge Advances in Management and Business Studies

    The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and...

    Published March 26th 2003 by Routledge

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