When it comes to elections, campaigns matter. And despite the ever-increasing role of volunteers and amateurs, modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political...
To Be Published July 12th 2015 by Routledge
Strategy and Tactics, 2nd Edition
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political scientists and political professionals to examine one of the fiercest and most closely fought presidential elections of our time. Like its predecessor on the 2008 race, Campaigning for President...
Published July 7th 2013 by Routledge
The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political...
Published September 4th 2012 by Routledge
A Whole New Ballgame?
So much has changed during the past decade in political campaigning that we can almost say "it's a whole new ball game." This book analyzes the way campaigns were traditionally run and the extraordinary changes that have occurred in the last decade. Dennis W. Johnson looks at the most sophisticated...
Published December 19th 2010 by Routledge
Strategy and Tactics, New Voices and New Techniques
In this important and timely volume, Dennis W. Johnson has assembled an outstanding team of political science and political journalism scholars and veteran campaign consultants to examine the most exciting presidential campaign in memory. Campaigning for President 2008 focuses on the strategies and...
Published July 23rd 2009 by Routledge
Fifteen Acts of Congress and Their Lasting Impact
For better and sometimes for worse, Congress is a reflection of the aspirations, wants, and priorities of the American people. It reflects the kaleidoscope of special interests and unselfish service to others, of favors sought and sacrifices made. During each two-year session of Congress, thousands...
Published April 13th 2009 by Routledge
How Political Consultants are Reshaping American Democracy, 2nd Edition
Despite all the grassroots citizen activity through online avenues in recent years, it is still true that professional consultants are the ones running elections in the US. The second edition of No Place for Amateurs further explores how consultants are reshaping democracy. Professional consultants...
Published July 16th 2007 by Routledge
Bridging the Gap Between Citizens and their Representatives
While more than a million e-mails clog the inboxes of Congress each day, some legislators can't even find their own websites without the help of their staffers. In fact, laptops aren't even allowed on the floor of the House or Senate.But, as Dennis W. Johnson demonstrates in Congress Online, there...
Published May 3rd 2004 by Routledge