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Pioneers in Marketing

A Collection of Biographical Essays

By D.G. Brian Jones

Series: Routledge Advances in Management and Business Studies

Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

Published December 20th 2011 by Routledge

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