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1-2 of 2 results for Author: dg brian jones (sorted by Publication Date, showing all)
  1. The Routledge Companion to Marketing History

    Edited by D.G. Brian Jones, Mark Tadajewski

    Series: Routledge Companions in Business, Management and Accounting

    Marketing students and scholars alike need to know their history if they are to avoid reinventing theoretical, conceptual, methodological and substantive wheels. Our present ideas have usually gestated over long periods and can only be fully understood through analysis of their development through...

    To Be Published March 31st 2016 by Routledge

  2. Pioneers in Marketing

    A Collection of Biographical Essays

    By D.G. Brian Jones

    Series: Routledge Advances in Management and Business Studies

    Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...

    Published December 21st 2011 by Routledge

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