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1. Consumer Behavior Analysis

   (A) Rational Approach to Consumer Choice

   Edited by Donald A. Hantula, Victoria K. Wells

   Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

   Published March 27th 2013 by Routledge
2. Advances in Social and Organizational Psychology

   A Tribute to Ralph Rosnow

   Edited by Donald A. Hantula

   This new volume is a collection of thought-provoking essays on the current state of social and organizational psychology. The topics range from data analysis and interpretation, to research ethics, to theoretical issues, to an examination of psychological epistemology and theory. The book is...

   Published January 3rd 2006 by Psychology Press