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Concise Encyclopedia of Advertising

By Robert E Stevens, David L Loudon, Kenneth E. Clow, Donald Baack

At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific...

Published March 28th 2005 by Routledge

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