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  1. Rethinking Public Relations

    The Spin and the Substance

    By Dr Kevin Moloney

    Series: Routledge Advances in Management and Business Studies

    PR is a £2.3 billion UK industry with up to 50,000 jobs, a poor reputation and yet a pervasive influence on politics and markets. Historically, it has been mostly weak propaganda and market boosterism, yet it escapes sustained academic scrutiny. This topical book analyzes all aspects of public...

    Published September 11th 2002 by Routledge

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