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  1. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    To Be Published April 28th 2015 by Psychology Press

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