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  1. Contemporary Public Opinion

    Issues and the News

    By Maxwell McCombs, Edna Einsiedel, David H. Weaver

    Series: Routledge Communication Series

    This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are...

    Published July 31st 1991 by Routledge

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