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  1. Branding in Governance and Public Management

    By Jasper Eshuis, E.H. Klijn

    Series: Routledge Critical Studies in Public Management

    Politicians and public managers utilize branding to communicate with the public as well as to position themselves within the ever-present media now so central to political and administrative life. They must further contend with stakeholders holding contradictory opinions about the nature of a...

    Published November 13th 2012 by Routledge

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