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  1. Explorations in Consumer Culture Theory

    Edited by John F. Sherry, Eileen Fischer

    Series: Routledge Interpretive Marketing Research

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

    Published January 26th 2011 by Routledge

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