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  1. Marketing Technologies

    Corporate Cultures and Technological Change

    By Elena Simakova

    Series: Routledge Studies in Innovation, Organizations and Technology

    Global corporations initiate, join and maintain socio-technological change and hence, alter the ways in which we organize our lives. Demanding significant investment of resources and time, the development and implementation of new technologies on different levels must take into consideration these...

    Published August 22nd 2012 by Routledge

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