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1-2 of 2 results for Author: elizabeth parsons (sorted by Publication Date, showing all)
  1. The Social and Material Dimensions of Markets

    By Elizabeth Parsons

    Series: Routledge Interpretive Marketing Research

    This book considers together the social and material dimensions of markets and marketing practices, drawing together insights from consumer research, marketing, social theory, and studies of material culture. While the role material objects play in meeting needs, wants, and desires – and their...

    To Be Published March 30th 2015 by Routledge

  2. Contemporary Issues in Marketing and Consumer Behaviour

    By Elizabeth Parsons, Pauline Maclaran

    Edited by Pauline Maclaran, Liz Parsons

    An exciting new book that covers all the latest buzzwords within marketing and consumer behavior: building brand cultures; gender; ethics; sustainable marketing; the green and the global consumer among many more.Importantly, Contemporary Issues in Marketing and Consumer Behaviour makes clear links...

    Published March 17th 2009 by Routledge

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