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  1. Marketing without Advertising

    Brand Preference and Consumer Choice in Cuba

    By Emilio Morales, Joseph L. Scarpaci

    Series: Routledge Advances in Management and Business Studies

    In 1993, in order to stop an economic freefall on the island of Cuba, Fidel Castro’s government reluctantly instituted a series of reforms to compensate for the demise of foreign aid from Moscow. These policies ushered in a broad spectrum of national and international consumer products and services...

    Published December 20th 2011 by Routledge

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