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Marketing in Developing Countries

Nigerian Advertising in a Global and Technological Economy

By Emmanuel C. Alozie

Series: Routledge Studies in International Business and the World Economy

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

Published April 5th 2009 by Routledge

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