Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend...
Published November 4th 2008 by Routledge
Entrepreneurship and Value Creation
Practical insights on the role of the entrepreneur in the global business contextEntrepreneurial ideas that look great on the drawing board can turn out to be deal breakers when introduced in real markets, even when they’ve been put through the toughest business modeling tests. The Global...
Published November 22nd 2006 by Routledge
Opportunities and Challenges
Learn to apply the strategies used in East Asia’s phenomenal economic expansion The phenomenal economic growth of many countries in East Asia has no historic parallel. Globalization and East Asia: Opportunities and Challenges examines different aspects of the economic performance of the...
Published October 5th 2006 by Routledge
A Survey of Entrepreneurship in the Emerging Markets of Europe from the Balkans to the Baltic States
Gain a comprehensive understanding of the development of entrepreneurship across Eastern Europe Throughout Eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. When Economies Change Hands evaluates the...
Published July 25th 2005 by Routledge
Learn the how, when, and why of entering Asian marketsRetailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in...
Published June 28th 2005 by Routledge
Changes and Developments
Be prepared for the differences in marketing across European borders!Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic...
Published June 8th 2005 by Routledge
Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses!From the editor:Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major...
Published September 21st 2004 by Routledge
Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future helps you chart a course for success through the diverse and challenging European markets, presenting...
Published February 6th 2004 by Routledge
Explore the potentialand the pitfallsof digital technology in international business courses! Digital Technology in Teaching International Business will familiarize you with techniques that have proven effective in digitizing content or presenting traditional material...
Published September 9th 2003 by CRC Press