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11-20 of 58 results for Author: erdener kaynak (sorted by Publication Date, showing all)

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  1. Strategic Global Marketing

    Issues and Trends

    By Erdener Kaynak

    Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs....

    Published April 28th 2003 by Routledge

  2. International Business Teaching in Eastern and Central European Countries

    By Erdener Kaynak, George Tesar

    Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...

    Published April 24th 2003 by Routledge

  3. Internet Applications in Euromarketing

    By Erdener Kaynak, Lynn R. Kahle

    Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in...

    Published January 28th 2003 by CRC Press

  4. New Product Development

    Successful Innovation in the Marketplace

    By Erdener Kaynak, Nicholas Mills, Michael Z Brooke

    Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate...

    Published November 26th 2002 by Routledge

  5. Multinational Strategic Management

    An Integrative Entrepreneurial Context-Specific Process

    By Erdener Kaynak, Robert Mockler, Dorothy G Dologite

    Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...

    Published July 17th 2002 by Routledge

  6. Russian Corporations

    The Strategies of Survival and Development

    By Erdener Kaynak, Andrei Kuznetsov

    Do you understand what it takes to conduct business successfully in the new Russia?The large-scale market reforms that revolutionized Russian business are now nearly a decade old. In this period, as editor Andrei Kuznetsov puts it, ”The Russian economy has acquired some intriguing...

    Published February 13th 2002 by Routledge

  7. Management Education in the Chinese Setting

    By Erdener Kaynak

    Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable...

    Published September 21st 2001 by Routledge

  8. Guanxi

    Relationship Marketing in a Chinese Context

    By Erdener Kaynak, Y.H. Wong, Thomas Leung

    Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition...

    Published July 27th 2001 by Routledge

  9. Export-Import Theory, Practices, and Procedures

    By Erdener Kaynak, Belay Seyoum

    Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit...

    Published November 3rd 2000 by Routledge

  10. Globalization of Business

    Practice and Theory

    By Erdener Kaynak, Abbas J Ali

    Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into...

    Published August 15th 2000 by Routledge

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