Issues and Trends
Learn to select appropriate strategic tools and measure the competitiveness of international firms! This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs....
Published April 27th 2003 by Routledge
Find out which business teaching techniques work and which don’t for Central and Eastern European studentsFrom editor George Tesar: “Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and...
Published April 23rd 2003 by Routledge
Explore Internet marketing from cross-cultural and cross-national perspectives! This book examines cutting-edge theory and practice on Internet marketing, putting the latest research on the best ways to exploit this interactive advertising medium in your hands. In Internet Applications in...
Published January 27th 2003 by CRC Press
Successful Innovation in the Marketplace
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate...
Published November 25th 2002 by Routledge
An Integrative Entrepreneurial Context-Specific Process
Build the skills needed to compete in the highly competitive global business environment!This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative...
Published July 16th 2002 by Routledge
The Strategies of Survival and Development
Do you understand what it takes to conduct business successfully in the new Russia?The large-scale market reforms that revolutionized Russian business are now nearly a decade old. In this period, as editor Andrei Kuznetsov puts it, ”The Russian economy has acquired some intriguing...
Published February 12th 2002 by Routledge
Examine innovative ways to educate managers to do business with the Chinese!Management education is a big business today in the Greater China countries of Hong Kong, China, Macau, Singapore, and Taiwan as well as in Asian countries such as Malaysia and Indonesia where there is a considerable...
Published September 20th 2001 by Routledge
Relationship Marketing in a Chinese Context
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition...
Published July 26th 2001 by Routledge
Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit...
Published November 2nd 2000 by Routledge
Practice and Theory
Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into...
Published August 14th 2000 by Routledge