Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes...
Published May 24th 2000 by Routledge
Learn to effectively do business with countries in transition!Strategic Management in Central and Eastern Europe examines the problems and opportunities for strategic management within the context of the transition economies of the Czech Republic, Poland, Hungary, and the former East Germany. The...
Published May 4th 2000 by Routledge
Use the Internet and cutting-edge strategies to make your program more competitive!To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students...
Published May 2nd 2000 by Routledge
What makes consumers behave as they do?Just as demographics examine the “who” of consumer behavior, psychographics examine the “why”. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement...
Published April 30th 2000 by Routledge
Ethics and Corporate Social Responsibility
Instill social responsibility in your students!“Ethical behavior in international business is our strongest hope, especially at a time when alternative systems of governing individual and corporate behaviors are at their weakest levels.” --Gopalkrishnan R. Iyer, from the chapter “...
Published April 25th 2000 by Routledge
Enhance your food marketing operation with this thorough and business-savvy book!Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency...
Published April 10th 2000 by Routledge
Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the...
Published January 11th 2000 by Routledge
The Art of Japanese Interfirm Cooperation
With Strategic Networks: The Art of Japanese Interfirm Cooperation, you will examine the structure and dynamics of Japanese business networks and discover successful Japanese business practices and opportunities. For professors of business and Japanese studies, as well as managers of firms...
Published November 9th 1999 by Routledge
Issues and Marketing Practice
Understand the Asian consumer’s demands and effective marketing strategies! The emergence of China as a viable consumer market has created tremendous opportunities for international or multinational firms looking for market entry or expansion in China. At the same time, the evolution of the Chinese...
Published July 21st 1999 by Routledge
The Meeting of Asia's Economic Giants
Japan and China: The Meeting of Asia’s Two Economic Giants analyzes the new and changing relationship between the two nations and the rest of the world that may shape a new economic landscape for Asia in the 21st century. Managers and employees of multinational firms, as well as students interested...
Published June 30th 1998 by Routledge