The Managerial Challenge in Central and Eastern Europe
Privatization and Entrepreneurship: The Managerial Challenge in Central and Eastern Europe analyzes the challenges faced by managers in the transforming economies of Central and Eastern Europe and provides penetrating insights into the details of managing in the former socialist countries. This...
Published December 16th 1996 by Routledge
Global Tourist Behavior contains travel and marketing research that explores the integral global nature of tourism. The globalization of tourism has resulted in more culturally diverse travelers with different preferences, motivations, expectations, and needs, while at the same time worldwide...
Published October 3rd 1996 by Routledge
Global Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for greater understanding of international and cross-cultural consumer behavior. This understanding in turn can provide international marketers with valuable insights, such as...
Published August 7th 1996 by Routledge
Sociopolitical and Behavioral Aspects
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful volume focuses on four of the most significant forces with which companies must deal on an international level--macro...
Published June 27th 1996 by Routledge
Rapid development in East Asia and the growing importance of the role of international joint ventures there has caused a need for more research on the region. International Joint Ventures in East Asia provides a state-of-the-art review of research on international joint ventures (IJVs) in East Asia...
Published May 6th 1996 by Routledge
Throughout the past two decades, swift and accelerated changes in global competition coupled with corporate leaders’needs for globally conversant managers have placed far-reaching demands on U.S. business schools to alter their curricula to provide a competent level of international business...
Published March 26th 1996 by Routledge
The Karissa Jean's Simulation
In An International Accounting Practice Set, the only currently available simulation for international accounting, business and accounting students assume the role of a newly-hired employee in the international accounting department of Karissa Jean's, an international distributor of men's and...
Published March 21st 1996 by Routledge
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a...
Published December 20th 1995 by CRC Press
Guideline for New Business Ventures
The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for...
Published December 11th 1995 by Routledge
Ethical Issues in International Marketing is a valuable resource for readers’increasing need for knowledge of this important area. In recent years, ethical issues in international marketing have come to the forefront due to publicity and controversy generated from several international cases...
Published July 25th 1995 by Routledge