A Primer for American Business Professionals
Here is a framework for understanding new negotiating environments. International Negotiating covers the entire international business negotiating process, beginning with the initial planning and preparation that precede face-to-face meetings. In today's global economy, cross-cultural expertise...
Published March 24th 1995 by Routledge
A Basic Guide
How to Utilize New Information Technology in the Global Marketplace is an excellent training tool for business executives who wish to increase their skills in the field of international business. Readers will learn how to use international databases to search new markets or find information on...
Published December 21st 1994 by CRC Press
This important book explores the need to internationalize the business curriculum and to actively involve faculty in international studies and the global issues that affect the business world. Today’s business students urgently need international perspectives and realistic knowledge of business...
Published October 12th 1994 by Routledge
Structures and Strategies
The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today’s...
Published May 27th 1994 by Routledge
A Guide to the International Marketing Economics Model
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing...
Published April 19th 1994 by Routledge
The Unfolding of the Indian Market
Markets in Third World countries are growing rapidly and in the next several decades will offer tremendous business opportunities. Firms aspiring to be a part of this growth must establish their presence in these markets today or lose the opportunity forever. Market Evolution in Developing...
Published December 21st 1993 by Routledge
Four Key Marketing Strategies
Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world...
Published June 21st 1993 by Routledge
The International Finance Corporation and Its Operations
For the first time, here is the complete history of the International Finance Corporation (IFC). In the fifty years since the end of World War II, the world of development finance has grown rapidly. One of the many financial institutions which cropped up to help war-torn countries with their...
Published December 7th 1992 by Routledge