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1-2 of 2 results for Author: eric schwarz (sorted by Publication Date, showing all)
  1. Advanced Theory and Practice in Sport Marketing

    2nd Edition

    By Eric C. Schwarz, Jason D. Hunter, Alan LaFleur

    Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice...

    Published August 12th 2012 by Routledge

  2. Sport Facility Operations Management

    By Stacey A. Hall, Simon Shibli, Eric Schwarz

    This is the first book to take a truly global look at facilities operations management in the sport industry. Sports facilities management is in the national news with reports from the BBC that three 2012 Olympic venues in London are being evaluated by accountants to see whether they will deliver...

    Published December 22nd 2009 by Routledge

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