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1-4 of 4 results for Author: erica weintraub austin (sorted by Publication Date, showing all)
  1. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 12th 2015 by Routledge

  2. Strategic Public Relations Management

    Planning and Managing Effective Communication Programs

    By Bruce E. Pinkleton, Erica Weintraub Austin

    Series: Routledge Communication Series

    This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools...

    Published July 9th 2007 by Routledge

  3. Strategic Public Relations Management

    Planning and Managing Effective Communication Programs, 2nd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton, Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and...

    Published June 15th 2006 by Routledge

  4. Strategic Public Relations Management

    Planning and Managing Effective Communication Programs

    By Erica Weintraub Austin, Erica Weintraub Austin, Bruce E Pinkleton, Bruce E. Pinkleton

    Series: Routledge Communication Series

    This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools...

    Published July 31st 2000 by Routledge

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