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1. Strategic Public Relations Management

   Planning and Managing Effective Communication Programs, 2nd Edition

   By Erica Weintraub Austin, Bruce Pinkleton, Erica Weintraub Austin, Bruce Pinkleton

   Series: Routledge Communication Series

   This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and...

   Published June 15th 2006 by Routledge
2. Strategic Public Relations Management

   Planning and Managing Effective Communication Programs

   By Bruce E. Pinkleton, Erica Weintraub Austin

   Series: Routledge Communication Series

   This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools...

   Published July 31st 2000 by Routledge
3. Strategic Public Relations Management

   Planning and Managing Effective Communication Programs

   By Erica Weintraub Austin, Erica Weintraub Austin, Bruce Pinkleton, Bruce E. Pinkleton

   Series: Routledge Communication Series

   This volume helps readers move from a tactical public relations approach to a strategic management style based on skillful use of research and planning techniques. Combining the key components of effective management and campaign design, the authors introduce students and practitioners to the tools...

   Published July 31st 2000 by Routledge