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1-2 of 2 results for Author: erica weintraub austin (sorted by Publication Date, showing all)
  1. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 4th 2015 by Routledge

  2. Strategic Public Relations Management

    Planning and Managing Effective Communication Programs, 2nd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton, Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    This second edition of Erica Weintraub Austin and Bruce E. Pinkleton’s popular text, Strategic Public Relations Management, helps readers move from a tactical public relations approach to a strategic management style. Building on the first edition, it demonstrates skillful use of research and...

    Published June 15th 2006 by Routledge

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